Effective Leaders Dealing With a Problem-Free Sample for Students

Question: Introduce the Company and Describe the Current Management-Leadership Structure in the Company Multi-Level or Single-Level, Types Ooof Leaders at the different Levels. Answer: Introduction Leadership can be understood both as a science and art. It is the defined as the process by which a person influences other people to accomplish their goals and objectives and link it with the business goals objectives of the organization. Leadership is a quality, or a trait which is possessed by an individual. It can be learned or inherent, there is no single way out for someone to have leadership qualities. Leadership is the foundation on which success of any company is laid on. Leaders have their own charisma, magnetic personality and an aura which encompasses the people around. Leaders believe in taking a path which is less traversed, they like exploring; they like taking risk, facing challenges and overcome them (Boettcher Davydov, 2015) Leadership is not an easy job; it is coupled with many roadblocks in the path and friction from the team. The one who overcomes all these displays the rare quality of true leadership. In this report it will be discussing an example of leadership in the real world. Steve jobs was an exemplary leader, he had all the traits of leadership, and he always knew where his head was, strong minded, focussed and displayed brilliant salesmanship. It will discuss the problems he faced with apple, how he was thrown out of the company he built, and later picked the company up on his shoulders and converted it into one of the biggest tech companies of the world. Background of the company Apple incorporation is an American multinational technology company with its headquarters in Cupertino, California. The company is into designing, developing and selling of consumer electronics, computer software and online services. It is one of the worlds largest tech companies which is currently under the leadership of Tim cook and is basking in the brand equity laid by Steve jobs. The company is worlds ninth largest company by revenue. The company has been in news since it first started its operation in the year 1976; Apple disrupted the entire industry by launching breakthrough products which people never imagined off. Putting 1000 songs in few centimetres worth of a device was unimaginable, but Steve jobs knew that the future was giving technology in the hands of the consumer. Till date the company works on making the lives of people better by constantly innovating new products for its ever increasing consumer base (Grant, 2016) The Leader Steve jobs was born in the year 1955 to two graduates of Wisconsin institute who gave him for adoption, he was adopted by Paul Jobs Clara Hagopian. Jobs were raised in San Francisco and went for his formal education to Reed College. He dropped out of the college and travelled to India to receive spiritual enlightenment and studying Zen Buddhism. Coming back from India Jobs registered Apple Incorporation and started working in his fathers garage with his friend Steve Wozniak before moving to bigger space in California. Steve jobs was focussed on Apple, but after he was thrown out of his own company he worked with Pixar as its CEO and founded another company of his own before joining Apple again in the year 1997. Steve jobs was known to be really arrogant to his employees, that was basically because he was so focussed and particular about what he wanted. Some say that he was a dictatorial leader, who dictated things to his team. Despite being arrogant and dictator he was hugely antici pated for his product and marketing genius. Jobs believe in the concept of selling that says People actually dont know what they need, until you show and tell them The Problem Apple since 1976 is known to democratizing the technology and making machines smaller, cheaper, and intuitive and user friendly. Apple has been the reason for smartphones, tablets, personnel PC and the compact laptops it use in our daily lives. Apple 1, the first product company launched was an overnight success; similarly Apple 2 raked in millions of dollars for the company. In June 1980, Steve jobs went ahead and hired John Scullery (CEO of Pepsi) as CEO of the company. Post 1980, several products of Apple failed. The company was hoping that Macintosh would change the future for Apple, as it was positioned as youthful, creative and a romantic product, but sadly, the product failed miserably. Everyone at Apple blamed Steve jobs for the failure of the product, his high price strategy and his heavy investment in RD.IBM surpassed apple in sales, and John scullery felt that Jobs was hurting the brand Apple and hence, Steve jobs was thrown out of his own company in the year 1985(Boone K urtz, 2013) Short Term Solution The problem faced by Steve jobs was due to his incapability to read his audience. He positioned the product according to his desires. It was a big failure on the research side to understand the sentiments of the target audience. Hence it is advised to conduct a good marketing research before launching the product in the market. Second solution to the problem faced by Steve jobs can be resolved with team work, the team at Apple was at the guts of Steve jobs, as explained earlier he followed a dictatorial style of leadership , which definitely does not goes down well with the employees. Long Term Solution Coordinal relationship with the management- Steve Jobs was full of himself, with little concern given to the stakeholders interest, this was the reason he was thrown out of the company. Needless to say, if he had cordial relationship with the management, he would have never been thrown out of his own company. Marketing Sentiments-Every company needs to understand the pulse of its audience before launching a product. On the contrary Steve jobs introduced product in the market without having a fair understanding how market would react to it. Hence, it is highly advisable to conduct marketing research and then gradually move to the stage of Product development. Team work- A team is supposed to attain the goals set by the management and not just an individual. Steve jobs never believed in team work. He was a dictator, which was a reason for failure behind Macintosh. Team builds synergies and achieves the objectives and goals set by the organization, failure of which leads in disarray and mismanagement. Therefore, it is extremely important to have team work and give equal weightage to the ideas presented on the table(Lewis, 2014) Conclusion: Apple Incorporation is a big brand and has been since its inception. The company has gone through various changes in its leadership, starting from Steve jobs to Sully and then again back to Steve jobs, before it finally shifted in the hands of Tim cook. The company is one of the greatest in the history of technology disrupters in the market; however there is a lot to learn from Apple. The company went through a bad phase during 1985-1997; it was due to lack in leadership and failure to understand the objectives and goals of the company. Thus it can be emphasized that a leader has to take full control of the organization and synergize the efforts of the company in the direction of organizational goals and objectives References: Boettcher, J., Davydov, A. (2015).U.S. Patent No. D725,134. Washington, DC: U.S. Patent and Trademark Office. Grant, R. M. (2016).Contemporary Strategy Analysis Text Only. John Wiley Sons. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Lewis, T. G. (2014). Booms. InBook of Extremes(pp. 51-67). Springer International Publishing.